The below are the process to protect organizations from hackers: 

Organizations can protect themselves from hackers by installing some antivirus software to the system so that the hacker can’t hack the systems and give alerts to the user about hacking.
May use content filtering, encryption and firewall and change passwords regularly. 
Inform to their employees don’t click on the unwanted link which may contain virus.
Need to setup authentication and authorization on each system.

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Below are the process to continually monitor to ensure that data is secure :

Established strong password for systems and emails so that no one can check the data.
Use firewall to filter the internet traffic from service providers.
Install antivirus protection to protect from threats.
Update your systems regularly.
Always backup your data.
Be careful while using email and web browser because they may contain lot of virus so educate your employee about the same so they can’t click on the unwanted information.
Established authentication and authorization on each system.
Restrict the data which is not useful for employees.

1. Simon, J., Bass, T., Boelman, V. & Mulgan, G. Digital Democracy: The Tools Transforming Political Engagement (Nesta, 2017); available at 
2. Pearson, H. The Life Project (Allen Lane, 2016). 
3. Rogawski, C., Verhulst, S. & Young, A. Open data’s impact: Ohio, USA: Kennedy v. City of Zanesville (GovLab, Omidyar Network, 2016). 
5. Aitamurto, T., Landemore & Saldivar Galli, J. Inform. Commun. Soc. /1369118X.2016.1228993 (2016).


Some employees have meaning, significance, and joy in their job. However, other employees are unhappy with their work and choose to spend an additional percentage of their life complaining about it. So, the employees in the same field and company can have completely different responses to the same job. 
1. Based on the mentioned above, how do you respond to your job, what are some of your strengths that help you to enjoy your job? Do you think changing attitude towards work is often far easier than changing job?

Although the question is not very clear, I am assuming it is asking how my current position can be affected by the above variables so I decide to stay there as a long-term employee?
Depending on the environment an employee is working at all the above factors can have a significant influence on an employee or intern’s decision to stay in that job position. For instance, in a capitalistic economic system where governments do not directly provide social benefits for the citizens (Jessop, 2002), all the above variables would play a significant role in an intern’s decision to take the job as long-term.  On the other hand, in other countries that are practicing a mixed system (modern capitalism) the government would provide healthcare, education, and many other benefits such as retirement, housing, and pensions for the citizens for a significant discount (Sørensen, 1998).  
Therefore, it seems for a country such as the United States, interns would take into consideration all those factors, and many of them such as salary, safety hazards, and stress levels remain to be the top priorities.



I think activities that keep you doing stuff are very interesting, I do not like activities where each step I do I need to consult with somebody or get the approval of multiple people because then it takes you so long to get things done! I prefer activities where very quick you can move forward with what you are doing. In my ideal career I would work for myself and not for a contractor. 


Demographics and Social Stratification plays a vital role in the study of consumer behavior and building of marketing strategy. Also, studying the historical change in this is really helpful when it comes to predicting the future. 

For example, historically there were only 3 social classes available lower, middle and upper. But due to recent developments and availability of the options in different product areas and income standards and also in-depth analysis on consumer mindsets, there are now 6 social classes available to address. These classes are the upper-upper, lower-upper, upper-middle, and lower-middle classes, followed by the working class and lower class. These classes have been identified after reviewing data points like occupation, earnings, degree, cultural background, etc. 
I believe this progress in identifying more data points and segregating them into different categories is really helpful while developing a product and service whether you are working on addressing a niche or mass market.

6)Understanding the underlying mechanism related to social class helps the marketers to have a better idea of customer behaviors. 
Nowadays, every company needs to pick some target market when they plan out their goals but not the whole market as the service audience. Thus, choosing the variables of the target market and knowing the differences between different markets are the important things these days. In general, the influence between consumers in the same social class is larger than consumers in different social class, which may directly affect the product plan, advertisement design, and price strategy in the company (Schiffman & Klunk, 2007). Marketers in the company must clarify which social class of the product is targeting and do research about consumers in that specific social class so that they can plan out product and marketing position to increase sales and user growth.
Exploring the underlying mechanism of social class provides the appropriate segmentation basis and resource. Marketers can design different steps and processed of marketing strategies based on different social class. First of all, they can decide which aspects are affecting the product and its consumption process based on social class, and then combine the variables in social class factor with product consumption. By achieving this, they need to search on how consumers affect product use, consumption motivations and product’s social meaning (McConnell, 1968). Secondly, according to the target market and specific social class, marketers need to consider the strengths and features of the company and product itself. Thirdly, they need to set up the right product position based on consumers’ needs and characteristics. 


Steps need to be taken by organizations to protect themselves from Hackers:
In order to protect the organization’s data and systems first step for the organization is to install a system protection antivirus that will not only stop hackers from hacking but will provide the alerts to the system administrator for the potential cyber attack on the system.
Another step that can protect the system is use of a high-end firewall and encryption systems that not only filter the content but stops the virus from entering into the system.
On the employee, level organizations can provide authentication and authorization gateways so that whomsoever accesses the system is an authorized user and can also educate or train the employees to be aware about phishing so as to avoid the unwanted clicking on the spam emails (Chopra, A., & Chaudhary, M. 2020).
In the era of fourth industrial revolution, it is important to protect the data and since the digitalization now is based on sharing hence its important to place smart contracts that can be used to protect the data when two organizations are sharing data with each other for business (Howells, G. 2020).
Steps to monitor data security:
In order to monitor the data security, the first step is to establish a strong gateway to access the data and emails.  
Then use of antiviruses to protect the system and enable a firewall that will automatically filter the content from the service providers.
In the case of viruses that corrupts the data, it is important to have a regular backup of data from the system so as to recover the system from the unwanted situation and keeping system updated enables to patch the system backdoors which are used by hackers.
It is really important to provide role-based access to the employees since it will restrict the user to access only that data which is used for the job role (Hallahan, K. 2004) and it avoids the unnecessary risk of data corruption.
With the use of cloud data centers, users are transferring the data on to the cloud data centers with the trust on the service providers and hence it is important to know the service or security measure of the service providers before sending the data on the data centers. (Robinson, M., & Jones, K. 2020). This is part of digital contracts between the organization and the service providers.
Sharing of personal information of the customers for marketing:
When the information of the customer is shared for marketing campaigns then whether it’s ethical or unethical is a big question. 
Generally, the sharing of information is considered to be unethical in the situation where the customer is not aware of the information sharing. This happens when the customer signs up for organizational product with the hope that the data is limited to only that particular organization and neither there is a signed consent taken by the customer for information sharing. In this case, the step taken by the organization to share customer information is considered to be unethical.
However, it is not always true. In some cases, the customer is ignorant about reading the terms and conditions while signing the consent form and make assumptions that the information is limited to the organization but it is clearly mentioned in the consent that information can be shared outside of organization for other purpose and in this case, the organization is having a written consent from the customer and it is considered to be ethical if the information is shared for marketing. So the ethical aspect depends if the customer is aware of it and if yes then the consent is given to share the information else it is unethical (Indiparambil, J. 2018).


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