Need an research paper on the usage and impact of social media on a companys image and reputation. Needs to be 11 pages. Please no plagiarism. Social media is another platform from which the company’s feedback about any particular product from the customer’s end can be obtained. This feedback is essential for further future growth, maintaining competitiveness within the industry, and improvement can be made if there are any loopholes in the products or services. Suggestions from customers will also be an excellent way of improving the business. Without given customer-oriented services, no company can establish a stable position in the tough competitive market. The suggestion from the customer’s end will help in this work. A good reputation can be formed using social media as only the complimentary messages are shared through it. But there are some adverse effects also that a company can face while using this media. Suppose someone intentionally uses any wrong words or provide any false statement which is against the business and marketing activities of a company. In that case, that will be spread to mass within a few seconds. A destructive impact will be felt on the company’s services or products, and simultaneously a bad image will be created. In such a situation company has to tackle the situation in an intelligent way. Always a company should stay clear to its customers. Proper and timely clarification and justification will help to handle these unwanted situations. Apart from this disadvantage, there are plenty of several opportunities that can be got while using social media to better the business. . . . . . . . . . . . Evian Water Company is a French multinational company that produces luxury mineral water bottles. Danone Group owns the company. Many businesses like organic skincare products, luxury resort business under the ‘Evian’ brand name. Danone Group launched the product of water as an expensive and luxury bottled water product in the market. The company uses the sound source for getting raw materials and good quality of water and also uses the state of art bottling technique in the manufacturing process. The source of getting water as raw material is Cachet. Here water emerges from a tunnel in the mountain. The temperature is 52.88 degrees F while getting the water. The source is created from snowmelt and rainwater (Shiva, 2002). Evian water is recognized as the world’s number one premium water, which is dominated by the world’s bottled drinking water market. Evian is such a kind of brand that can be used undoubtedly when mothers feed their newborn babies. Their promotional tag line is “The only water for babies.” .
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