I need help creating a thesis and an outline on When Edgy Advertising Sends the Wrong Message. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Businesses must act ethically to all stakeholders, yet the different stakeholders have differing interests. To balance the needs of the various stakeholders becomes a challenge for businesses, which usually results incorporate scandals that have ethical and other long-lasting effects. It is for that reason, that this discussion explores the recent ethical issues in businesses, in the United States. The following is a comprehensive list of recent ethical issues, the moral issue, as well as what should be done to resolve the moral dilemma. Marketers looking for edgy corporate advertising usually risk character and shut doors on social responsibility in the search for a breakthrough moment. While drawing up competitive advertisements, corporations yearn to be in the limelight, but such advertisements end upbringing unexpected and negative upshots among the audiences or the intended recipients. Recent miscarriages of advertisements are such as the McDonald’s, Pepsi, general motors, ford, and Hyundai. The above corporations’ recent advertisements were originally intended to be humorous, although they were unwrapped as insensitive and offensive typecasts. An advertisement by the Pepsi Corporation dubbed the Mountain Dew and has attracted criticism of propagating racism and venerating cruelty against women. The ad features an African American rapper and is deemed as the most insensitive and racist ad in united states. McDonald’s advert “You are not alone” has been criticized on grounds that it makes light of people suffering from mental illness. General motors run an advert with 1930s settings and incorporate a contemporary remix of a 1930s song that makes references to Chinese people. The general moral issue in the general motors and the Pepsi advert are that they are portraying a racial stereotype. At the current age of globalization and civilization, all human beings are considered as one regardless of their color orientation. The adverts thus bypass this verity and instead advance racism at this modern day and age.
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