Provide a 6 pages analysis while answering the following question: The Relation between Media and Culture. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. This very media makes people recognize the changes that have arisen in all these years and directs them towards understanding the world from a different eye.Does a question arise what really is the media and mass communication? Mass communication is a means by which you attempt to reach out to the wider world without any one particular person in mind. It is aimed at giving out one, consistent message across the board to everyone. As simple as it may sound, this very ‘consistent’ message is interpreted in a million different ways in accordance with the kind of audience that views it and in accordance with the kind of culture that prevails in the respective country. Moreover, the media can take a whole lot of different means through which to communicate with the people. This can be the internet, social networking sites, such as Facebook, Twitter, MySpace, Google, television, newspapers, radios, billboards, and much more. Thus, the important point to note here is that these very mediums can easily influence the interaction with individuals in cultural, social as well as political contexts (Rampley, 2005).There are a number of factors that need to be considered when studying the relationship between media and culture. There is a vast array of relationships that have a strong impact on the final, media-cultural relationship. Firstly, there is a struggling relationship between the media and the youth. The way things are represented in media can really have strong impacts on the minds of the youth. For example, in Kate Lyman’s article “Girls, Worms, and Body Image”, she refers to a group of children who are given an ad to interpret. One of the girls ended up interpreting the statements in the ad given to her to mean that in order to look pretty. she had to be skinny and cute! This is a plain indication of how media distorts the way one thinks and the way one perceives things. In addition to this, the way history is projected in media is also a strong determinant of the relationship between media and culture. Things of the past are reiterated, mistakes of individuals are stressed upon again and again and parties are repeatedly made guilt conscious with the result that there develops a culture of strong hatred towards particular sects of the society. The book ‘Media, Culture & Society’ analyses the historical and political attributes of the media and how they bring about an everlasting influence on the people (Collins, 1986).
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