Expert Answer :discuss what are the advantages and shortcoming of


Solved by verified expert:it is about Nielsen company. I have already done the advantages and disadvantages with resources that I took after I complete reading from . However, the professor needs more explanation about the advantages and disadvantages PLUS take a side with pros or cons with supporting opinions with evidences. I need one more page + what I have already written. I need one more page + what I have already written.

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Nielsen is a global marketing company that does research, measurement and collecting the
data from the people who are consuming the media overview, in order to share the data with
agencies and advertisers who intend to advertise their products and services through media.
The data help clients to understand audience behavior and the kind of media they use
After reading a brief about Nielsen and how they measure and rating TV, Digital, and Audio
panels, Nielsen’s panels has advantages and disadvantages for measuring media consumption.
• Advantages of Nielsen’s panels

Providing a big data regards of Radio listening, TV Viewing, and Online platforms that
audience consumption.

Helping the advertisers, agencies, and marketers to reach their audience, in the right
channel, at the right time to placed and advertise their products and services.

Giving a rating report to media buyers and sellers to understand and make their
advertising and marketing decision. This report includes that how many people exposed
to the ad or a piece of content whether saw, read or heard, and for how long people
were revealing the ads or content.
• Disadvantages of Nielsen’s Panels

Nielsen rating system could be that the size of sample and area that covered. The more
people in the sample, the more accurate result. Also, increasing the number of covering
area worldwide might be contributed to make the data outcomes accurate.

Some of the contributors in the panel are not representing the group that media buyers
and sellers want to target. For example, random sample.

Contributors may send inaccurate feedback to Nielsen.


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