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Solved by verified expert:Assignment 3 requests that you choose two Multi-country Tourism Organizations (MTOs) and compare their value proposition, programs, business model and governance. You should also identify good practices and areas that need improvement related to their value proposition, programs, business model and governance.I have reviewed your paper. It appears that you are comparing Chimu Adventures and Monograms. Chimu and Monograms are not MTOs. They are travel companies, i.e. tour operators. None of the content seems to make sense. You need to start over and focus on two organizations only. Please refer to Blackboard and red through Lecture Notes from March 27. I have attached to this email for ease of review. I recommended in class that you choose two MTOs from slide 7 or two MTOs from Slide #9. I have included the list of organizations below.List of MTOs that have a scope that is broader than tourism. Choose 2 organizations for either this list or the list that follows.*Organization for Economic Cooperation and Development (OECD, Paris)*Organization of American States (OAS, Washington, D.C.)*Asia-Pacific Economic Cooperation (APEC, Singapore)*Association of Southeast Asian Nations (ASEAN, Jakarta)*Association of Caribbean States (ACS, Trinidad & Tobago)*Organization of Eastern Caribbean States (OECS, St. Lucia)*Central American System for Integration (SICA, El Salvador)
List of MTOs that focus exclusively on tourism.
*Caribbean Tourism Organization (CTO), Barbados*Federation of Tourism Organizations of Latin America/Confederación de Organizaciones Turísticas de la América Latina (COTAL), Buenos Aires*European Travel Commission (ETC), Brussels*Pacific Asia Travel Association (PATA), Bangkok*South Pacific Tourism Organization (SPTO), Suva*Regional Tourism Organization of South Africa (RETOSA), South AfricaYour paper should be 4-7 pages. Please use 1.5 spacing with concise headers. Appropriate business style, format and language are expected.
lecture_notes_mar_27.pdf

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Multi-country Tourism Organizations
Categorizing Tourism Organizations
World & National
Travel Industry
Associations
State and Provinc ial
Travel Industry
Associations
Local & Regiona l
Tourism Associations/
Conven tion & Visitor
Bureaus
World & National
Government
Tourism Offices
State and Provinc ial
Government
Tourism Offices
Local & City
Government
Tourism
Departments
§
Geographically: global, multicountry, national,
state/provincial/regional, local
§
By sector: government, quasigovernment or private
§
By sub-sectors: transportation,
tour operators, lodging,
attractions, cruise, recreation,
travel trade
Roles of Multi-country Tourism Organizations
§
Fostering international cooperation in tourism
§
Reducing barriers to travel within the region
§
Conducting research on travel patterns and on issues of mutual interest to the
regional partners
§
Improving the quality of tourism in the region
§
Developing common standards in tourism
§
Sharing of information on tourism
Governance of Multi-country Tourism Organizations
§
A constitution or charter establishes an MTOs statement of existence and a
few basic purposes
§
Bylaws elaborate the rules that govern the MTO operations
Global Tourism Organizations
§
UN World Tourism Organization
o Most widely recognized tourism organization – 138 member states and
territories and more than 350 affiliate members
o Serves as a global forum
o Produces statistics and market research
o Transfers tourism know-how
o Develops tourism human resources – Themis Foundation
o Promotes sustainability
o Creates special initiatives such as the Silk Road and Salve Route projects
Global Tourism Organizations
§
World Travel & Tourism Council
o Global coalition of the top 100 CEOs of all sectors of the industry –
accommodations, cruise, entertainment, transportation, operators, etc.
o Has worked to create awareness of the economic importance of tourism
more than any other organization.
o Engages governments and creates linkages between private and public
sectors
o Research on tourism impacts – economic reports
o Promotes sustainable development
o Works to eliminate barriers to growth in the industry
Multi-country Tourism Organizations
§ Organization for Economic Cooperation and Development (OECD, Paris)
§ Organization of American States (OAS, Washington, D.C.)
§ Asia-Pacific Economic Cooperation (APEC, Singapore)
§ Association of Southeast Asian Nations (ASEAN, Jakarta)
§ Association of Caribbean States (ACS, Trinidad & Tobago)
§ Organization of Eastern Caribbean States (OECS, St. Lucia)
§ Central American System for Integration (SICA, El Salvador)
Goals of Multi-country Tourism Organizations
§ Forum for political discussion, regional solidarity and cooperation
§ Promotion of policies that foster economic and social well-being
§ Developing solutions for common problems
§ Exchange of know-how
Multi-country Tourism Organizations
§ Caribbean Tourism Organization (CTO), Barbados
§ Federation of Tourism Organizations of Latin America/Confederación de
Organizaciones Turísticas de la América Latina (COTAL), Buenos Aires
§ European Travel Commission (ETC), Brussels
§ Pacific Asia Travel Association (PATA), Bangkok
§ South Pacific Tourism Organization (SPTO), Suva
§ Regional Tourism Organization of South Africa (RETOSA), South Africa
Governance of Multi-country Tourism Organizations
Programs
§ Marketing & Communications
§ Human Resource Development – training and education
§ Research and statistics
§ Sustainable tourism development
§ Advocacy/representation
§ Financial and resource mobilization
Funding Models for Multi-country Tourism Organizations
§ Membership dues
§ Sponsorships for events
§ Donor funding for projects
Example:
Countries meet their annual financial obligations to the CTO in two ways:


Membership dues
Contributions to Regional Marketing Fund (RMF).
The dues and the RMF payments are based on a tourism arrivals formula, thus
ensuring an equitable distribution of the financial obligation across the 33
member-countries.
Assignment – Comparative Analysis of Multi-country Tourism Organizations
§ Choose two multi-country tourism organizations and conduct a comparative
analysis with emphasis on:
§
§
§
§
Value proposition to member countries
Programs
Business model
Governance
§ Your report should include list of good practices that you have identified in the
above areas as well as issues or areas that need improvement. Please make sure to
support your findings.
Group Exercise
§ Purpose and objectives
§ Governance and organizational structure
§ Funding
§ Accountability & transparency
o Meetings
o Reporting
Thank You
Seleni Matus
selenim@gwu.edu

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