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As an engineer, you will need to generate new ideas throughout your career. It
takes curiosity, creativity, and an ability to make connections to create new ideas
that are innovative solutions to challenges in our society, therefore you have been
tasked with completing the Generating New Ideas Based on Societal Needs and
Business Opportunities KEEN Module by Friday, May 4. In materials science,
there have been many entrepreneurs who found innovative uses for materials to fill
gaps in the market. For example, Andrew Carnegie was a tycoon in the steel
industry who came from a poor family, but through finding business opportunities
and thinking with an entrepreneurial mindset, he was able to become the richest
man in the world during his lifetime
(To learn more, visit:
After completing this module, think about the products and services that you use;
are there any gaps in the market that you think need to be filled? What is a
potential solution to filling this gap? In a 1- 2 page tech memo, reflect on a gap that
you see, and make sure to answer ALL of the following questions, referring to
what you learned in the module lessons:
• First you need to come up with a new idea. What are some techniques that you
can use to generate new ideas (see Lesson 5), and what techniques did you use to
come up with your idea?
• Is your solution an idea or an opportunity? Explain your answer based on what
you learned in Lesson 1.
• How did you come up with this idea? Is this solving a current problem, as
described in Lesson 3? What gap in the marketplace are you filling? Did you
identify an already existing gap or are you creating and filling a new gap, as
described in Lesson 4?
• As described in Lesson 2, did you observe any social, technological, or
governmental trends that could lead to the success of this business opportunity?

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