Expert answer:Marketing on the Internet

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Question 1: What did you think of this video? This presenter? What did you find
most interesting/useful in this video? Why?
If you were charged with giving advice to the owners of The Cord Anchor about
social media based on this video, what would you tell them? Note that they have
someone who can implement social media for them, but they don’t know what to tell
this person to do…what would you suggest?

Question 2:
What did you think about this video/presenter? What do you think about the
concept of influencer marketing? Is it effective? How does it affect you?
Suppose that the owners of The Cord Anchor wanted to get started with influencers
marketing. Using the instructions in the video, explain how you would identify
influencers for one or both of The Cord Anchor products. Identify at least one
specific influencer that you think they should reach out to for one of the products.
What type of relationship do you think would be most effective with this influencer?
How would you reach out to this influencer?

Question 3: What did you think of this video/presenter? This video provides an
overview of several different digital marketing topics; do you think it would be
better as a discussion topic earlier in the semester or did it make more sense to put
it in this module after the text covered the last major topic (social media)? Explain.
In your opinion, what is the most important information shared by this presenter?
Why? What did you find most surprising/interesting? If you were considering a
digital marketing-related career, which concept in the video would you find most
appealing? Least appealing? Why?

Question4: What did you think of this video/presenter? What was the most
interesting/useful information shared in this video? Explain.
Identify a business that you think does a less than impressive job of Facebook
marketing and advertising. Using the information in this video, and what you
learned in the textbook, explain how you would improve the company’s Facebook
marketing/advertising.

Question 5: What did you think of this video? This presenter? What did you find
most interesting/useful?
Identify a company that you think would benefit from a lead generation campaign.
Explain why you chose this company. What type of social media campaign would
you use for this company? Briefly explain how you would structure your campaign.


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