Expert answer:MKT/441 Week 3 Discussion

Solved by verified expert:Each question need to be answered within a minimum of 200 words, use in-text citations according to the references used. Include the reference below each answer. DO NOT delete the questions use the same format shown in the attached file to answer the questions and submit the same document. See attached file please!
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MKT/441 Week 3 Discussion
Each question need to be answered within a minimum of 200 words, use in-text citations
according to the references used. Include the reference below each answer. DO NOT delete
the questions use the same format shown below to answer the questions and submit the
same document.
First Message – Week 3 — #1 Measuring Attitudes
A. Under what circumstances would marketers want to measure a person’s attitudes? Explain
your answer. (minimum 200 words answer)
B. What are the advantages of conducting interviews in person rather than by phone? What are
the disadvantages? (minimum 200 words answer)
C. What are the differences among mail, fax, e-mail, and web-based surveys? (minimum 200
words answer)
2nd Message Week 3 — #2 Scales
A. How do market researchers utilize scales to establish quantifiable measures of subjective
and abstract concepts? (minimum 200 words answer)
B. Discuss general types of scaling, such as uni-dimensional and multidimensional scales,
nominal and ordinal scales, or interval and ratio scales. (minimum 200 words answer)
3rd Message Week 3 – #3 Sampling
A. What is the difference between a nonprobability sample and a probability sample? (minimum
200 words answer)
B. What are the different uses of random, stratified, and cluster sampling? (minimum 200 words
answer)

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