Expert answer:Module 04 Course Project – Strategy Selection

Solved by verified expert:Now that you have completed the internal and external audits for the company you chose for this project, use the information to create a list of strategic objectives. From these objectives, generate a list of strategy alternatives.Using the appropriate tools of strategic choice from your text and research, choose a course of action. Be sure to justify your selections with supporting data/information.For this assignment, you should submit a 2-3 page document containing:A list of strategic objectivesA list of strategy alternativesYour strategic choice with appropriate justification
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Running head: SWOT Analysis
1
SWOT Analysis
Bria Jones
Rasmussen College
SWOT Analysis
2
Strength




Larger economies of scale that
boost its potential of growth
Diverse scope of the hospitality
business
Effective scheme of customer
retention
Loyal customers
Weaknesses



Opportunities



Improved infrastructure, foreign
tourism, and the emergent of an
urban middle class
Technology revolution
Premium provider of hospitality
needs
Vulnerable to intensified
competition in the US market
Expensive real estate
Debt
Threats



Political instability and global
terrorism
Risk concerns in global
economy
Increased appeals for ethics
SWOT Analysis
3
Hilton Hotel SWOT Analysis Narrative
Established in the year 1919 by Conrad Hilton, Hilton Hotels and Resorts, a hospitality
industry based organization, is a brand of resorts and hotels based all over the world. As of the
year 2017, the hotel had over 570 hotels and resorts in approximately 85 countries which are spread
over six continents. Therefore, the hotel would be viewed as a global phenomenon. In the light of
the above introductory remarks, this paper seeks to highlight strengths, weaknesses, opportunities,
and threats of the Hilton Hotels and Resorts company.
By definition, a SWOT analysis refers to strengths, weaknesses, opportunities, and threats
that an organization at any one time is hurdled with. In order to gather a SWOT analysis, one must
have relevant information pertaining the organization in question as well as acclimatization to the
industry within which the organization operates. Correspondingly, one must have prior skills in
research.
Mainly, a SWOT analysis has a huge number of benefits to an organization. Just to name but
a few, it helps an organization to gauge its position in the industry. Correspondingly, with
relevance to its weaknesses, the company can be able to note where it goes wrong and turns that
into a stepping stone. Subsequently, it can utilize its strengths to counter existing competition
within the market.
In light of discussing Hilton Hotel’s SWOT analysis, some things come into perspective. One
of them being as much as a company or organization enjoys global dominance as well faces a
number of challenges; these are the weaknesses and threats. Correspondingly, it has its strengths
and opportunities which are its strongholds that portray a positive attribute. Henceforth, with a
SWOT Analysis
4
view to dominating the hospitality industry, the organization ought to utilize the highlighted
SWOT analysis to its advantage.
SWOT Analysis
5
References
Anjemra, Ankit. “China’s HNA to sell Hilton stake in secondary offering.” Reuters, 9 Apr. 2018,
www.reuters.com/article/us-hilton-wrldwide-secondary-offering-hn/chinas-hna-to-sellhilton-stake-in-secondary-offering-idUSKBN1HG1KX. Accessed 23 Apr. 2018.
Dudovskiy, John. “Hilton Hotel SWOT Analysis.” Research Methodology, 28 Aug. 2016,
research-methodology.net/hilton-swot-analysis/. Accessed 23 Apr. 2018.
Hung, Kam. “Understanding China’s Hotel Industry: A SWOT Analysis 中国酒店业的SWOT分
析.” Journal of China Tourism Research, vol. 9, no. 1, 2013, pp. 81-93.
Ostergren, Neil W. “Hilton International’s Plan.” Cornell Hotel and Restaurant Administration
Quarterly, vol. 12, no. 3, 1971, pp. 63-68.
Coulter, M. (07/2012). Strategic Management in Action, 6th Edition. [Bookshelf Ambassadored].
Retrieved from https://ambassadored.vitalsource.com/#/books/9781323123874/
Content (75%)
3. Course Project – SWOT Analysis
Met
With the information provided in the chart and other research, conduct a SWOT analysis on the company
you selected. The format presented should be used for your analysis. Then provide a narrative describing the
analysis you conducted.
Paper at least 700 words and textbook was used.
Partially Met
Comments
x
68% word
count
x
Total
Available
75
Writing Guidelines (25%)
The paper—including tables and graphs (If used and/or needed), headings, title page, and
reference page—is consistent with APA formatting guidelines.
Met
x
Partially Met
43
SWOT Analysis
6
Intellectual property is recognized with in-text citations and a reference page.
x
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the
paper.
x
Rules of grammar and usage are followed including spelling and punctuation. Sentences are
complete, clear, and concise.
x
Total
Available
25
Assignment Total
68
#
One day late
25
100
58

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