Expert answer:Peer Review Analysis and Critique


Solved by verified expert:Propose detailed feedback and critical analysis from attached paper. 1) summarizing what you learned from the paper and 2) including specific recommendations for each of the submitted papers.

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
Expert answer:Peer Review Analysis and Critique
Just from $10/Page
Order Essay

Ung [Type here]
Developing a SWOT
The environmental analysis of any business is essential in identifying and assessing the
internal and external opportunities or challenges that influence its performance in the market.
The environmental scanning of a business facilitates the formulation of strategies that resonate
with the prevailing market conditions. The analysis of a business environment is actualized by
identifying strengths, weaknesses, opportunities, and threats (SWOT) that are critical to the
market performance of a business.
The internal analysis of business environmental facilitates the identification of both the
strengths that increase the competitiveness of the business in the market and weaknesses that
limit its performance (Kraja & Osmani, 2015). On the other hand, the external environment
enables businesses to identify opportunities which they can exploit to enhance competitiveness in
the market and threats that potentially hinder their continued growth or expansion. The
introduction of the healthcare department and the medical matchmaker website into google
family is essential for expanding the services provided by the company (Kraja & Osmani, 2015).
However, the success of the new website and the services provided cannot be ascertained
without analyzing its business environment.
Google market leadership in innovations, vast financial and human resources, and global
outreach provides the new website with an opportunity to compete with other online medical
solutions. However, the efficient operation of the website is limited by the dynamic nature of
technologies, intellectual property right, fluctuating global economy, legal issues, and industry
changes. This paper explores and analyzes internal and external business environmental factors
that may influence the performance of the medical matchmaker website.
Internal Environment Analysis
Google’s leadership in search engine technologies provides the medical matchmaker
website with an opportunity to popularize its services to all market segments (Nehls, 2011). The
website may exploit critical tools such as google analytics to match potential patients with the
qualified physicians. Additionally, the website may take advantage of the google ads to optimize
its marketing campaign.
The medical matchmaker website has an opportunity to exploit the extensive hardware
and software structures that Google has developed over the years (Nehls, 2011). The availability
of the optimal structures has the potential to reduce the operating cost of the website and the
services it provides. The structures present the website with an opportunity to provide the
patients with a stable and reliable platform that meet their health care needs.
The market competitiveness of Google is dependent on innovation and invention of web
technologies (Nehls, 2011). The medical matchmaker website can potentially increase its market
competitiveness by taking advantage of innovations owned by Google. Moreover, the presence
of experienced human capital at google presents the website with an opportunity to roll out new
products which have the potential to increase its market competitiveness.
The success and performance of Google in the local and international market is facilitated
by the adoption of organization culture that values its employees and customers (Nehls, 2011).
The presence of a well-defined organization culture presents the website with a platform for
enhancing employee satisfaction and customer experience which have the potential to improve
its market competitiveness. Moreover, the adoption of the established culture has the potential
improve the website’s customer relationship management efforts which is critical to enhancing
the performance of a business.
The process of matching patients with the right physicians from different parts of the
world requires the use of technologies that guarantee the security and privacy of the data of all
parties involved (Nehls, 2011). Though Google has the capacity to provide highly secure
technologies for holding patients data, the available technologies are not optimized to provide
health care services and may thus reduce the effectiveness of the website. Moreover, Google’s
low experience with the dynamics of the healthcare industry hampers its ability to develop
innovative technologies that may increase its competitiveness in the market.
Processes and Systems
The established systems and processes at Google limit the ability of the website to meet
the dynamic needs of the healthcare services (Nehls, 2011). The alignment of the services
provided by the website to the mission, vision, and business strategies of google hinders its
ability to revolutionize the healthcare business by adopting innovative business processes and
technologies. In essence, the establishment of a department within Google to manage the
operation of the medical matchmaker website denies it the ability to formulate a business model
that is distinct from that of the parent company.
Intellectual Property
The operation of the medical matchmaker website requires the use of several proprietary
technologies to actualize tasks such as data gathering, optimization of the matching process, and
facilitating the communication between physicians and the patients. The use of proprietary
technologies has the potential to limit the ability of the website to reconfigure such technologies
to enhance the quality of services provided without violating the terms of use. Moreover, the
utilization of the proprietary technologies may eat into the profits generated by the website which
may hinder its organic growth.
External Environmental Analysis
The global presence of Google is an opportunity that the medical matchmaker website
can exploit to make a foray into the international market (Nehls, 2011). Besides, the Google
brand present the website with an adequate tool for facilitating cheap penetration of new
markets. Moreover, the website can also exploit the structures set by Google to serve various
market segments and consequently increase its revenues.
The availability of various social media platforms presents the website with ample tools
for personalizing its market campaign which has the potential to increase its popularity (Nehls,
2011). Additionally, social media platforms such as Google +, Facebook, Twitter, and YouTube
provide the website with a channel for facilitating real-time customer relationship management.
The website can also exploit the social media to create an emotional bond with the existing and
the available customers which is essential for enabling repeat business, referrals, and positive
Competitive analysis
Google competitiveness in the local and international market presents the website with an
opportunity to leverage the strength of Google brand to outperform competitors in its market
segment (Nehls, 2011). The website can exploit the technological advancement and resources
possessed by Google to conquer all markets. Moreover, the huge financial and human resource
capital possessed by Google provides the website with adequate tools for introducing new
products in the market and revolutionizing the healthcare industry.
The continued demand for Google’s services has enabled it to weather global financial
crises (Nehls, 2011). The demand for google advertisement services has played a critical role in
increasing the revenues and consequently the profitability of the company. The medical
matchmaker website can increase its business and market competitiveness by exploiting the
confidence that googles commands in the market.
Industry changes
The rapid changes in communication technologies are increasingly revolutionizing how
people access the internet. However, Google’s inability to adapt to new technologies is making it
lose business to its competitors such as Baidu and Bing (Nehls, 2011). The waning market
competitiveness of Google may have a direct impact on the future growth of the medical
matchmaker website.
Legal and regulatory
Google is increasingly being criticized due to its prohibitive methods of conducting
online activities (Shinal, 2017). The company has been accused of flouting copyright laws and
conducting unethical business activities (Shinal, 2017). The institution of legal actions against
Google in various countries increases the vulnerability of Google brand to bad publicity which
may affect its market competitiveness. On the other hand, the strict regulatory control of private
data has the potential to expose the Google to bad publicity and legal actions in the event
unauthorized entities access the information held by the department.
The huge data centers operated by Google consume a lot of power which increases the
carbon footprint of the company (Clark, 2011). The huge carbon emissions burden borne by
google exposes the company to debilitating criticism by environmental organizations which may
cause environmental conscious customers to shun the company’s services. The loss of potential
customers may limit the growth of the medical matchmaker website both locally and in the
international market.
The dynamic nature of communication technologies makes it imperative for business
organizations to develop strategies for adapting their systems to emerging technologies to avoid
losing their competitive edge in the market. The new healthcare department at Google will
address the issue of technological changes by creating a culture of learning and accepting
change. In addition, the department will encourage and facilitate its employees to enhance their
education to gain knowledge on the emerging technologies.
The supply chain of the medical matchmaker website is made of various healthcare
providers, the website, and the customers. The healthcare providers supply the website with
experienced physicians who are matched with patients seeking specialized medical consultation
or treatment. The Google healthcare department will exploit the market confidence that Google
enjoys, the experienced human resource capital, and the huge financial capital to attract qualified
physicians to subscribe to the services provided by the medical matchmaker website.
Additionally, the department will take advantage of the innovative culture at Google to align its
business with the set goals and to adapt to new technologies that enhances employees’
satisfaction and customer experience. Moreover, the department will leverage on the structures
set by Google and its global presence to make a foray into the international market that is less
competitive than the United States market.
The above analysis makes it clear that the healthcare department at Google is faced with
various unavoidable issues that may derail its foray into the local and internal market. The major
challenges which may affect the performance of the website include the increasing bad publicity
of the Google brand, the waning competitiveness of Google, and static structures and systems at
Google. Moreover, the lack of experience in healthcare management may deny the department
and the website a competitive edge in the market.
Clark, D. (2011). Google discloses carbon footprint for the first time. The Guardian. Retrieved
16 April 2018, from
Kraja, Y., & Osmani, E. (2015). Importance of External and Internal Environment in Creation of
Competitive Advantage to SMEs. European Scientific Journal, 11(13).
Nehls, E. (2011). A Business Analysis Project on Google Inc. (1st ed.). Norderstedt: GRIN
Shinal, J. (2017). It’s not just Europe — Google is on the legal defensive around the
globe. CNBC. Retrieved 16 April 2018, from




Intellectual property


Processes and systems



Legal and regulatory


Industry changes



Competitive analysis

Purchase answer to see full

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
colle writers

Order your essay today and save 30% with the discount code ESSAYSHELP