Phase Four of the social media marketing plan (SMMP) should include platforms specific tactics that support the iShirt campaign goals: • Content topics and formats – Explain the types of content and main topics that will be used for the iShirt social media campaign. Include how you plan to source the content. Please refer to Chapters 6 and 7 in the textbook. • Platform prioritization – Using the social media platforms that you determined in phase one, prioritize them into three tiers. Tier one highlighting the main focus for the iShirt campaign, tier two being secondary platforms, and tier three being any additional supporting channels. Please refer to Chapter 4 in the textbook. • Content calendar – First, determine the frequency of posting that should be adopted for each social media platform. Complete the content calendar template provided for one month of the campaign. This is the posting schedule, which should cover one week before the iShirt launch and three weeks post launch. Please include each platform with the appropriate content format and frequency. ***** This Phase 4 submission will become part of your final project ***** Here are the requirements for the Phase 4 part of your final plan: • Using the Phase Four Worksheet provided in the assignment, create a two page paper describing the Phase 4 part of your final plan (plus separate Reference page and complete content calendar). • Include at least 2 separate credible resources to back up the details of your plan. • This is a business course so spelling, grammar & professional business writing format count. • Refer to the final Social Media Marketing Plan for assignment details and grading rubric.
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