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Assignment 2: My Good Idea – Problem Buster: Report

Solution Proposal to Problems and Pain

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Imagine a good idea to solve a root cause problem for a crowd of students that causes them, higher education organisations and any other named party unacceptable levels of system and human pain

Determine if the critical actors within the start-up and then the eco-system that the app would operate within, are ready, willing and able to support the development, and then adopt your solution when launched

Establish what measurable levels of pain exist today, what the needs of the consumer would be to embrace the offering and, determine if your good idea would meet or exceed their needs

Identify what the value impact would be to the identified actors and enterprise if the needs of the consumers are met

Establish if your confidence that the good idea can work and compare that level with the willingness of the actors to invest sufficient time, effort, reputation and money to develop a full business plan, ontology and system design

Provide your own insights of the value impact types that would be generated, and identify what meaningful value could be captured as a legal artefact that, in turn, could be tokenised, and what the tradable asset might worth

Due Date: By 9 am on the 1st June 2021
Weighting (% of final grade): 40%

Description of Assignment:

All students will work on a single typical day in the life of a student scenario that will centre around a root cause problem to some of the typical pain points that students experience when in higher education. During the general discussions and breakout group workshops during the zoom class, these will be identified, as will the suggested solutions sets that will underpin a good idea.

Individual input will be captured in the app of each student’s version of a good idea

Using the Digital Value Capture Web-based App (tablet or computer), complete all the tasks and questions in the Problem Buster module.
The URL is https://digitalvaluecapture.com/ (Links to an external site.)
Set up a free account using your Hult email
This app used Two-Factor Authentication to please have an app on your phone or computer/tab using your selected free Authenticator App to receive the code.
Here is a link to a list of available app’s https://au.pcmag.com/security/86845/the-best-authenticator-apps (Links to an external site.)
We will cover each question during the zoom class so, please get your account established before the class and have it ready to go. If not, then you will not be in a position to participate in the class.
I recommend that you familiarise yourself with the App. Each question has a video explainer (click the top right)
The App will create a full report of your input, including generating the radar maps as a Word File.
You can then use the report to add the additional input discussed during the zoom sessions and add your own research and commentary or cut and paste the content to a report with your own format.
Learning Outcome(s) Assessed:

1.    What are the problems that your start-up wants to fix, and what is the root cause of them?
2.    Are the critical stakeholders and actors in the ecosystem aligned to your perspective?
3.    What are the typical types of system and human pain experienced as a result of the root cause problem?
4.    How does this pain manifest itself in a typical day in the life scenario from a user (UX) experience perspective, and what pain reduction needs to be achieved to get adoption?
5.    What sort of capability (solution) would have to be adopted to get rid of this pain, and what would the value be?

6.    What good idea would work best to address this strategic root problem as well as reducing the operational pain that cascades from each of the operational problems?
7.    What would the likely value proposition be to the customer, enterprise or start-up, as well as the interconnected world (or market sector) that my good idea will operate within, to adopt a good idea?
8.    Does my level of confidence align with the willingness to call the critical actors to invest in the next stage?

Think of the Problem Buster as a ready reckoner that quickly works out the odds of you getting the support you need to develop your good idea and the required adoption of its use.

It helps you find the needle in the haystack, the one good idea out of many that people actually care about enough to support you.

You get support when you can clearly demonstrate that your Good Idea will fix the root cause of the problems that keep them awake at night; the problems that consume them and their resources and stop them from getting on with core business.

Imagine being able to first qualify your confidence in your Good Idea and then develop a 60-second pitch that quantifies their willingness to support you.

How compelling would that pitch be?

Grading Criteria (What constitutes a good assignment?): Specific guidelines for this assignment will be explained and demonstrated in class.

1. Ability to comprehend the notion value and its impact within the context of the eco-system that a digital business operates within
2. Capacity and willingness to undertake holistic Investigations of emerging capabilities
3. Sensemaking of all the moving parts and interest and ability to express the results as an overarching ontology
4. Deep Problem Classification & Solving
5. Ability to conceive and fully embrace narratives that enable people to comprehend the meaning and intent of a good idea

Rubric
My Good Idea – Problem Buster: Report
My Good Idea – Problem Buster: Report
Criteria    Ratings    Pts
This criterion is linked to a learning outcomeComprehension of Cascading Pain Points & Problems Max = 20%
0 Pts
A Excellent
Exceptional comprehension of the synergistic relationships & cascading pain impact from problems & understanding of their combined impacts
0 Pts
B V.Good
Sufficient comprehension to tackle a very complex wicked problem
0 Pts
B V.Good
Sufficient comprehension to tackle a very complex wicked problem
0 Pts
D Satisfactory
Sufficient comprehension to tackle the identified problems one at a time
0 Pts
F Fail
Little or no comprehension of the problems landscape
0 pts
This criterion is linked to a learning outcomeHolistic Investigation Max = 20%
0 Pts
A Excellent
Exceptional depth and breadth investigation of the enterprise, market sector and the interconnected environment plus the disruption tipping points external to the sector
0 Pts
B V.Good
Sufficient capacity for the investigation to identify most of the threats and opportunities required to move forward with high confidence
0 Pts
C Good
Sufficient capacity for the investigation to identify enough of the threats and opportunities to mitigate all core risks & meet key business expectations
0 Pts
D Satisfactory
Sufficient capacity for the investigation to identify critical threats and some opportunities to justify more investigation
0 Pts
F Fail
Little or no meaningful investigation
0 pts
This criterion is linked to a learning outcomeAccuracy of Data Capture Max = 20%
0 Pts
A Excellent
Exceptional use of measuring criteria, data capture, analytics, conclusions and presentation of findings relating to actor experience, enterprise and the sector as a whole
0 Pts
B V.Good
Sufficient use to enable the analysis of the required data sets to undertake the analysis and produce the equations to determine if the preconditions exist to move forward with a high degree of confidence
0 Pts
C Good
Sufficient use to enable the analysis of the most critical data sets to undertake the analysis and produce the equations to determine if the preconditions exist to move forward with a reasonable degree of confidence
0 Pts
D Satisfactory
Sufficient use to enable the analysis of some data sets to undertake the analysis and produce the equations to determine if the preconditions exist to move forward with caution
0 Pts
F Fail
Insufficient use leading to an inability to move forward
0 pts
This criterion is linked to a learning outcomeDeep Problem Classification & Solving Max =20%
0 Pts
A Excellent
Exceptional problem exploration, recognition, evaluation, classification and ability to leverage the capabilities to solve the wicked root problem within the context of the holistic comprehension
0 Pts
B V.Good
Sufficient recognition, evaluation, classification and ability to address a single root problem within the context of a high level of holistic comprehension
0 Pts
C Good
Sufficient recognition, evaluation, classification and ability to address some of the problems within the context of a reasonable level of holistic comprehension
0 Pts
D Satisfactory
Sufficient recognition, evaluation, classification and ability to address one problem within the context of a limited but useful level of holistic comprehension
0 Pts
F Fail
Little or no ability demonstrated to undertake problem exploration, or to solve them
0 pts
This criterion is linked to a learning outcomeNarative, Format & Structure Max = 20%
0 Pts
A Excellent
Exceptional for the each of the named stakeholders and very aligned with the culture that exists within the interconnected environment
0 Pts
B V.Good
Very good for the majority of the named stakeholders and in keeping with the culture that exists within the interconnected environment
0 Pts
C Good
Good for the critical stakeholders and sympatric with the culture that exists within the interconnected environment
0 Pts
D Satisfactory
Adequate for some of the critical stakeholders and touches some of the key cultural aspects that exists within the interconnected environment
0 Pts
F Fail
Inappropriate for the majority of the named stakeholders and unsympathetic with the culture needs that exists within the interconnected environment
0 pts
Total points: 0

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