CONSUMER BEHAVIOR

  

Workbench Memory is the storage area in the memory system where information is stored while being processed and encoded for later recall and future use. Encoding of the message for later retrieval is necessary for marketing messages to be effective. Let’s consider an advertisement for a food or beverage item. Unless we are in the store or out actively looking for something to eat or drink, the messages appear at inopportune times. Unless the message is encoded as memorable, our ability to retrieve that message does not exist.
The message source plays an important role in the encoding process. The following 5 characteristics are most frequently used to encode messages:
Likability
Attractiveness
Expertise
Trustworthiness
CongruenceA cute little boy shows his affections for an equally cute little girl. He is, by no means an aficionado on food or finances, but the jingle in his pockets, tells us that he is successful in life (and in love) by his choice to escort his date to McDonald’s! Of course, the message receivers’ characteristics of prior knowledge and familiarity validate the young man’s wise choices in life (and in love).
For this week’s discussion, find an ad (video, commercial, picture, social media post, celebrity/influencer endorsement) that you think is memorable. This can be an old ad from your childhood or for something that you may not purchase. Explain how the messenger and encoding work together effectively to influence the likelihood that you would choose a product or brand if needed.
Remember: Not all influencers are celebrities, Geico, Sprint, Popeye’s use very memorable people to promote their products. Sometimes a good tag line like, “He went to Jared” can be the easiest to recall for a once-in-a-lifetime purchase like an engagement ring.
Find a memorable ad. Provide your explanation

Don't use plagiarized sources. Get Your Custom Essay on
CONSUMER BEHAVIOR
Just from $10/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
colle writers

Order your essay today and save 30% with the discount code ESSAYSHELP