For this you are going to be asked to write a critical report of the guest lecture,?you will need to write 1000 words.? Explain what the guest lecturer spoke


For this you are going to be asked to write a critical report of the guest lecture, you will need to write 1000 words. 
Explain what the guest lecturer spoke about in a professional manner, and to give your opinion. 
And I have the powerpoint of what the guest lecture talk about: “touristic animation”.


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Touristic animation
Anabela Monteiro 2021/2022
May 2022

© Copyright Universidade Europeia. Todos os direitos reservados
Tourism Animation
Tourism animation is born from the contemporary tourist who seeks a
participative tourism, which provides him with various emotions and contribute
to raise his satisfaction levels (Silva, 2013).
Tourism animation is desirably, in a logic of sustainable tourism, a cultural, social
and economic activity that involves communities and tourists in multifaceted
and complementary activities that are embodied in spaces of growth and
individual and collective emancipation of all involved.(Almeida & Araújo,

© Copyright Universidade Europeia. Todos os direitos reservados 3

© Copyright Universidade Europeia. Todos os direitos reservados
“Tourist are now more than ever travelling further in search of a new and unusual experiences”.
Brent Ritchie (2003)
Animation is a word originating from the
Latin “animare” which means
“to animate the soul”.

© Copyright Universidade Europeia. Todos os direitos reservados
Strengths of Tourism Animation
Tourist entertainment has been growing, and
increasingly has the important characteristic as a
motivator to travel.
A strong component when selecting a destination.

© Copyright Universidade Europeia. Todos os direitos reservados 6
“The great contribution of cultural animation is to concretely
implement a sense of revolution related to the breaking of
monotony and the construction of a radical idea of freedom of
choice. And this is not only about an individual process of
choice, but the implementation of an alternative collective
construction.”Mello (2018, p. 417

Tourism animation is desirably, in a logic of sustainable tourism,
a cultural, social and economic activity that involves
communities and tourists in multifaceted and complementary
activities that are embodied in spaces of growth and individual
and collective emancipation of all involved.
(Almeida & Araújo, 2017)

© Copyright Universidade Europeia. Todos os direitos reservados
Características da Animação Turística Attractive – Should seek to draw attention and arouse curiosity causing impact;
Adequate – It must be directed, with defined objectives and adequate strategies, the technical support
must always be above expectations;
Timely – It must happen at opportune moments, studied and programmed (time, place, number, stimuli,
etc…) in order to generate optimal satisfaction;
Diversified – It must reach a multiplicity of stimuli, avoiding monotony or repetition, it must be effective
and dynamic;
Controlled – It should be confined to the space and environment known and controlled by those who
promote it;
Secure – It should provide satisfaction and never worry
Profitable – It should, at least, try not to be a cost. 8
Characteristics of Tourism Animation

© Copyright Universidade Europeia. Todos os direitos reservados
Benefits of implementing a tourism animation plan
Differentiation and
Dynamics of the Touristic Product
Competitive advantage, sustainable and increases the quality of the tourist experience
Projection of the tourism product and local identities

© Copyright Universidade Europeia. Todos os direitos reservados
Impacts of Tourism Animation
Physical and Environmental
Business and Tourism

© Copyright Universidade Europeia. Todos os direitos reservados
Impacts of Tourism Animation
Impact Positive Negative
Economic Increase in income
Job creation
Price rises
Property speculation
Sociocultural Greater evidence of regional
values and traditions
Modification of community
Psychological Development of national
and local pride and
community spirit
Culture clashes
Political International projection of
recognition of the region as
an investment location
Exploration of the resident
population to satisfy the
ambitions of political elites
Physical and Environmental Infrastructure development
Conservation and recovery
of resources
Ecological damage
Space degradation
Trade and Tourism Creation of new
accommodation and
attractions for tourism
Negative reactions to the
arrival of new players

Tourism animation “can be pointed out as a factor of high importance for the economic development of the region where it operates, such as through the creation of jobs at local level and complementary income for
host communities, by increasing the length of stay and spending of tourists” (Parreira, 2015, pg19).

The management of Tourism Animation
• Tourism Animation Management is the competence to manage the clients’ emotions, existing resources at the destination and the region’s development. There are several factors that can influence its management:
• Motives and needs of the tourist;
• Origin, culture and history of the tourist;
• Ethics and religion of the tourist;
• Destination diversification and resources
• Destination’s relationship with the tourist market;
• Destination limitation and resources;
• Acceptance of the resident community;
• Legal and economic norms regulating the area.

The management of Tourism Animation is to ensure the viability of the activity without exhausting the resources in order to reach the rupture or saturation in order to give value to the satisfaction of tourists.
Achieving the desirable objectives is necessary in the first line, identify the main objective, what is intended to offer and what end result is expected to achieve.
For a strategic and participatory planning is essential to observe what is around.
Planning must comply with methodologies and management processes, which promote the value chain, involving public and private entities that directly and / or indirectly related to the tourism sector.
The management of Tourism Animation is decisive in advancing competitiveness through competence and success

The Animation Manager
The manager of the Tourist Animation is responsible for the supervision from the idealization, planning, execution
and evaluation, always bearing in mind the functions and phases of the TA. It is the leader who organizes, manages
and coordinates the entire logistical process of the activity.
The manager of the Tourist Animation has a plurality of functions that materializes in a vast field of action, which
assists in the demarcation of the tourist destination:
• Promoter and consultant of outlined activities.
• Is aware of and understands the segment’s needs
• Attentive both individually and collectively (team of collaborators)
• Is a vitalizing element in “Tourism systems”, is a professional with a critical sense and uses strategy as a working tool • Is a leader with specific technical skills that provide tools to overcome any difficulty, finding solutions, always
bearing in mind the welfare of the individual and collective
• Is aware of the values, ethics, practices and traditions that surround him/her both internally (employees) and
externally (tourist destination)
• Integrating personal differences to create a group dynamic (personal – collective)
• Is attentive to and perceives the involvement of the elements, assesses all perspectives • Is an aggregator and bridge between various elements
• Is a builder of the showcase of the tourist destination

Planning –
What is the outlook for the
what is feasible, possible,
important and necessary;
How to idealise a promising
Which processes are
necessary to reach the desired
Planning is not an easy task, but it is essential for achieving goals and
Planning outlines the objectives to be reached and how to get there.
Basic questions you should ask initially:

Animation managers should not have the exclusivity to plan alone, they
should gather their staff to analyze all perspectives.
The difference of opinion is not a barrier, but rather a facilitator of

Design thinking (DT) in Tourism Animation planning
DT is a collective and collaborative way of exposing ideas, where visions and perspectives are explored for the search of
solutions. A creative way of clarifying solutions, without ever forgetting that understanding the human being is at its
DT in tourism animation promotes the offer attending the real needs of the tourist, helps to reduce mistakes with
prototyping and verifications before the final proposal. DT is a tool that assists in the design of the tourism experience.
• Pillars of DT in tourism:
• Research – knowing the problem
• Synthesis – defining the problem
• Design – develop and create possibilities
• Testing – prototype of the offer
• Implementation – tourism offer in the market

Well executed planning follows several items:
– Viability – achievable objectives;
– Adequacy – development in harmony with the objectives;
– Coherence – the plan may have several “sub-plans”, but
they should have unity among themselves;
– Malleability – adaptation to the circumstance/unforeseen;
– Precision – exclude ambiguities.

Planning also requires attention to aspects that run from the embryonic phase to the closure of the activity, such as:
Coordination of the program
Choosing the staff by skills and functions
Organizing the staff
Organizing the spaces
Checklist and timetable
Scheduling of activities
Listing of technical equipment and material
Development of communication
Check list – verification if everything is prepared
Meeting with the team, each element should know what must be done, where, how, why and when.

30/03/2022Autoria de Anabela Monteiro
Ongoing control and coordination (when, how much, how and where)
Inspection of compliance with the program
Keeping an eye on what is happening
Managing stakeholder expectations
Evaluation of the procedures carried out to analyze the success or failure of the activity
Checking points to enhance and correct
Evaluation of the activity/satisfaction of the participants
Debriefing – analysis of all procedures in order to analyze what was done successfully and
what was not.

Participant segmentation
30/03/2022 Autoria de Anabela Monteiro

Example of a Buyer persona (ideal buyer): Jorge
30/03/2022 Autoria de Anabela Monteiro
The activity could have two sides, one that contemplates the adventure and one that satisfies his family needs.
Jorge likes adventure, so we must design a program that satisfies this aspect. But he is a person who uses the
Internet as a source of information and prefers to stay loyal to brands. On another point, he says that family is
very important and should be separated from professional life. Jorge is also a good fork! Jorge contacted your
company to find an activity. How to build an attractive activity for Jorge? How to combine all his characteristics?

• Proposal:
• Duration: 2 days
• Place: Pena Aventura (Gerês)
• Accommodation: Quinta Travessa – Gerês | Stay at Typical Family House
• 1st day
• 10h00 – Reception of the participants
• 10h30 – Presentation of the Family Adventure Program
• Alpine Coaster
• Alpine Coaster Kids
• Adventure Kids Course (from 5 to 11 years old)
• 11h00 – Beginning of the Activity
• 13h00 – Picnic at the picnic area
• 2.30 p.m. – Activity for Jorge “Fantasticable”
• 14h30 – Activity for his son “Children Adventure Tour”
• 2.30 p.m. – Activity for his wife “Beauty treatment with honey
• 16h30 – End of activities and return to Quinta Travessa – Gerês
• 20h00 – Dinner at the Quinta’s restaurant with typical cuisine.
• 2nd day
• 9h00 – Breakfast by the garden with swing hammock
• 10h30 – Walking tracks to discover the heritage
• 13h00 – Lunch at the Farm by the swimming pool
• 16h00 – Time to swim in the pool
• 19h00 – End
• Disclosure: As Jorge is a regular internet searcher, it is essential to have available on all social networks, website and others. The hashtags should reflect the words that will most attract Jorge, for example: #adventure#family#gastronomy#nature

What is the relationship between tourist animation and
the tourism product?

“Tourism animation is a component of the existing tourism offer and
product in a given place, which is aimed at satisfying the needs of
visitors.“ (Paulo Carvalho, 2017)

Events in the local economy and “economic multiplication”
Employment; Infrastructures,
equipment and
The offer of
The direct
economic effect
of organizing
The collateral
economic effects
after the
organization of

Substantive History – Exercise
Objective: This is a moment of relaxation in the middle or at the beginning of a
working day. It also helps to develop creativity and the ability to work in a group. For
how many people: Teams of 3 or 4 people (three people will be the judges).
Required materials: A sheet of paper with 20 nouns, 10 adjectives and 5 verbs for
each group. Paper and pens to write down the story they have invented.
Description of the game: Each team has to invent a story in which the words written
on the sheet of paper appear, in the sequence in which they are written down. The
nouns and adjectives must have the most different meanings to make the story very
interesting. The coordinator explains what needs to be done and the groups have
five minutes to prepare their story. Each group reads their story aloud to the others.
The team that best respects the sequence given on the sheet, that uses all the
words, that has made up the story within the time limit, wins. EXAMPLES OF ADJETIVES:
beautiful, tasty, fried, wonderful, angry, dirty, smelly, transparent, bluish. EXAMPLES OF
VERBS: eat, fall, cry, fish, sweep.

10 adjectives: tall, determined, funny, boring, ironic, reliable,
conservative, happy, curious, dedicated, dumb, slender,
20 nouns: table, car, tree, ship, organ, bone, wine, rose, egg,
rubber, plate, cup, vase, mountain, saw, river, planet,
country, hurricane, storm.
5 verbs: talk, want, start, bring, drive

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