As a brand consultant, you have been invited by a large…As a brand consultant, you have been invited by a large international corporation to provide a proposal to develop consumer-based brand equity (CBBE) for a sports apparel brand: KIKE sports. The corporation, Appanman Marketing Co., prefers to use the following marketing strategies to develop CBBE for KIKE sports. Social media marketingInfluencer marketing You are required to: Prepare social media marketing communication for KIKEIntroduce an Influencer to promote KIKE and discuss how the influencer can help KIKE to develop its CBBE KIKE is not a real brand, you can make up or use any information you want. example: https://docs.google.com/document/d/1e8vfkEJXuSNuXTZuGPSFRSXJZD5ibLn1/edit?usp=sharing&ouid=113359281798429206785&rtpof=true&sd=true Arts & HumanitiesCommunicationsMarketing BUSINESS 4417
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