Which of the following would be Society’s Utilitarian argument…Which of the following would be Society’s Utilitarian argument about “stealth marketing” such as viral marketing, celebrity marketing, product placement and brand pushing? There should be laws and Codes of Conduct that stop corporations from taking advantage of unsuspecting consumers who are munipulated to buy things they don’t need or really want.Marketing is just a tool of business to help consumers understand what they want and need. It generates value for consumers, creates jobs, and grows the economy.Advertising in these ways is harmful to society. It is deceitful and encourages distrust. It invades the privacy of individuals. It tinkers with consumer minds without their knowledge and it is a form of psychological abuse in that commercialism encroaches on all aspects of life.Advertising in these ways is just smart marketing. There are no laws against them and companies cannot be held legally responsible if people are psychologically influenced by certain things like celebrities and product placement. People have personal choice. Arts & HumanitiesCommunicationsPublic Relations BUS 8460
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