a.A marketing company does not pursue short-term profits but rather…a.A marketing company does not pursue short-term profits but rather createscustomer value for long-term relationships. How will you apply this strategy inyour respective organizations considering the COVID-19 pandemic that weare currently experiencing? Provide two concrete examples from yourcompany to support your answer.b.Situation: As the impact of COVID-19 pandemic grows, new products/servicesappear thus customers need more information.Do you agree or disagree with the situation? Explain your answer and citeone example to justify your answer.c.Given the tremendous power of customers to choose because of the choicesthat they have in the market, there is no guarantee that these customers willbecome loyal customers. What do you think will matter the most to customersto remain loyal to a product, brand or company? Identify and discuss twomajor factors that will affect their choices and loyalty. Provide concreteexample for each factor to support your answer. BusinessManagementProject Management PROD.MANAG M001
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