3-5 company goals for social media Social media strategy: what… 3-5 company goals for social mediaSocial media strategy: what platforms will you use, what will your content strategy be (ex. how frequently will you post), are you using paid advertisements etc.What KPI’s you’ll be tracking and whyHow will you determine if you’ve had success?What will be key business activities you’ll perform that support your goals and KPI’s ex. posting frequently on Facebook will aid in a KPI goal of increasing audience number and reachHow will you collect the data from the social sites (ex. using a CRM, manually transfer it to a spreadsheet) and how frequently are you collecting the dataHow will you aggregate (summarize and present) the data ex. excel spreadsheet, charts, graphs etc.How will you analyze the data ex. you’ll calculate audience growth rates, or potential reach over a certain time periodAny other relevant information relatable to your social strategy and KPI’s Su Arts & HumanitiesCommunicationsMarketing DGM 876
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