June works in the marketing department of a clothing company that…June works in the marketing department of a clothing company that is trying to increase its social media presence and make greater use of social media marketing. During a staff meeting, she is asked to explain how the company can measure the effectiveness of its social media marketing. She starts by explaining the key measures of social media marketing effectiveness. June realized after the meeting ended that she made a crucial mistake during her presentation.Which of the statements made by June during her presentation is not accurate?The click-through rate is a measure of engagement. The number of likes and comments are measures of both activity and engagement. The number of re-tweets, shares, and re-pins are measures of engagement. The number of impressions is a measure of activity. The number of new likes, new followers, and new subscribers are measures of conversion. Arts & HumanitiesCommunicationsMarketing MAR 2013
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