Nokia was once the world’s largest manufacturer of mobile phones…Nokia was once the world’s largest manufacturer of mobile phones and smartphones, but it fell behind with the advent of the iPhone in 2007. In an attempt to catch up, Nokia adopted Microsoft’s Windows Phone operating system in 2011. However, this partnership was not successful and Nokia sold its handset business to Microsoft in 2014. Nokia has since reinvented itself as a company specializing in network infrastructure and technology. However, it has been embroiled in a number of public relations crises in recent years. In April 2014, Nokia was accused of tax evasion in India after it was revealed that the company had transferred money to tax havens. Nokia denied any wrongdoing, but the Indian government launched an investigation. In November 2014, Nokia was criticized for its decision to lay off 10,000 employees worldwide. The company said the job cuts were necessary due to the declining market for feature phones. However, many of the affected workers were based in Nokia’s home country of Finland, where the company has a long history. In December 2014, Nokia was accused of using child labor at one of its suppliers in China. A report by the nonprofit group China Labor Watch found that workers at the factory were being paid below minimum wage, working excessive overtime, and being exposed to hazardous materials. Nokia denied the allegations and said it was investigating the matter. In February 2015, Nokia was accused of spying on members of the Chinese government. The allegations were based on leaked documents that appeared to show that Nokia had sold surveillance equipment to the Chinese government. Nokia denied the allegations and said it was not involved in any illegal activities. These crises have damaged Nokia’s reputation and led to calls for a boycott of its products. Nokia will need to work hard to repair its image and regain the trust of its customers. Nokia has taken a number of steps to try to overcome its public relations crises. The company has issued statements denying any wrongdoing in the cases of tax evasion, child labor, and spying. Nokia has also taken action to improve working conditions at its suppliers’ factories. In December 2014, the company announced that it would conduct unannounced audits of its suppliers’ factories and require them to meet strict standards on working hours, wages, and safety. Nokia has also tried to improve its image by highlighting its work in other areas, such as its efforts to develop technology to help fight climate change. Despite these efforts, Nokia’s reputation has been badly damaged by the crisis. The company will need to continue to work to regain the trust of its customers and investors. The strategies Nokia has used to try to overcome its public relations crises have had mixed results. The company has denied any wrongdoing in the cases of tax evasion, child labor, and spying, but this has not been enough to stop the negative publicity. Nokia’s efforts to improve working conditions at its suppliers’ factories have been welcomed, but the company’s image has still been damaged by the allegations of child labor. Nokia has tried to improve its image by highlighting its work in other areas, but the company’s reputation has been badly damaged by the crises. It is difficult to say whether the strategies Nokia has used have been successful. The company’s reputation has been badly damaged by the crises, and it will take time to see if Nokia can regain the trust of its customers and investors. In response to the mentioned above campaign, design your own strategy which can help NOKIA to overcome the PR crisis. You can add the following to your campaign brief. Elements of the campaignGoals and ObjectivesMessageAudienceAction planAdvertising techniques and tacticsAdvertising PsychologyImpact of the campaignEvaluation The campaign duration will be 120 days and there is no limit on the financial budget. BusinessManagementProject Management
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