solved: Q.1. An empty bottle of ketchup costs shs 200, the ingredients to…


Q.1. An empty bottle of ketchup costs shs 200, the ingredients to…Q.1. An empty bottle of ketchup costs shs 200, the ingredients to make it costs shs 500, the unit cost of labor is calculated at shs300, taxes to pay are at shs 50 per bottle, add a profit of your choice. As a marketing manager of the ketchup, suggest a price for each bottle of ketchup using; a) Value based pricing (8 marks) b) Cost plus pricing. (9 marks) c) Psychological pricing. (8 marks) Total 25 Marks  Q.2. a) Carryout a SWOT analysis of Cavendish University. (10mark) b) Discuss how you can keep customers loyal for longer. (7marks) c) How can marketers use the marketing mix to realize business or marketing objectives? (8marks) Total 25 Marks Q.3. When developing an effective market communication strategy for a feminine cologne or fragrance; a) Discuss in detail, the steps you would go through. (10marks) b) What would be your ideal marketing and communication objectives for the fragrance? (8 marks?) c) Design a catchy message to appear in a well-known magazine about the cologne/ fragrance. (7 marks) Total 25 Marks  Arts & HumanitiesCommunicationsMarketing BBA 400

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