Questions: Why are companies such as Siemens, GE, Nestl, and… Questions:Image transcription textthe mid-2000s, the president of Nestle do Brasil initiated aregionalization program. As Ivan Zurita explains, “In thiscountry, which we consider to be a continent, there… Show more… Show moreImage transcription textGlobal Companies Target Low-Income Consumers”Frugal engineering.” “Innovation.””Reverse innovation.” These are s… Show more… Show moreWhy are companies such as Siemens, GE, Nestlé, and Procter & Gamble targeting the “bottom of the pyramid”? Why was Nestlé successful in Latin America and Hindustan Unilever in India? Please explain in specific marketing term(s) / concept(s) and how each company applied the concept(s). Do you believe Siemens, Philips and Dupont may be successful with their market entry strategy – please explain your rationale? P&G’s CEO strongly believed in the PUR product and the global need for safe, affordable drinking water. P&G therefore switched to a NON-PROFIT strategy and donated packets of PUR to humanitarian organizations. Explain the advantages or disadvantages of P&G following this marketing strategy? Arts & HumanitiesCommunicationsMarketing MARKETING MKT631
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