solved:If you were working in the auto insurance industry, how wou

  

If you were working in the auto insurance industry, how would youcreate a disruptive marketing strategy? Online platforms have been prevalent in the last 15 years for increasing ease of access to cost-effective auto insurance. Name 2 specific ways to better target potential customers and/or capture customers who have left. The feasibility of the disruptive marketing approach should be made clear. Will the new marketing strategy be feasible from a financial perspective? Explain. Use 2 references to support your statements.Arts & HumanitiesCommunicationsMarketing BUSI 745-05