Discussion for Marketing wk8   Successful marketing campaig

  

Week 6 _ Discussion Time series are particularly useful to track variables such as revenues, costs, and profits over time. Time series models help evaluate performance and make predictions. Consider the following and respond in a minimum of 175 words: Time series decomposition seeks to separate the time series (Y) into 4 components: trend (T), cycle (C), seasonal (S), and irregular (I). What is the difference between these components? The model can be additive or multiplicative.When we do use an additive model? When do we use a multiplicative model? The following list gives the gross federal debt(in millions of dollars) for the U.S. every 5 years from 1945 to 2000: Year Gross Federal Debt ($millions) 1945 260,123 1950 256,853 1955 274,366 1960 290,525 1965 322,318 1970 380,921 1975 541,925 1980 909,050 1985 1,817,521 1990 3,206,564 1995 4,921,005 2000 5,686,338 Construct a scatter plot with this data. Do you observe a trend? If so, what type of trend do you observe? Use Excel to fit a linear trend and an exponential trend to the data. Display the models and their respective r^2. Interpret both models. Which model seems to be more appropriate? Why? Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.