Read the article https://www.bloomberg.com/news/features/2020-04-08/trader-joe-s-employees-say-virus-response-was-haphazard-chaotic?srnd=premium and answer the following questions. Provide a short answer to each question. 1. Who are the main competitors of Trader Joes? 2. What strategy the company has utilized: Cost leadership, Differentiation or Blue Ocean? Explain in details. 3. Define the competitive advantage of TJs. 4. How you will explain the definition of the TJs customer : Our ideal customer is overeducated and underpaid. 5. How the company responds to the current pandemic (COVID) situation? 6. What recommendations would you give to the TJs CEO to compete better with the rivals? Writing Requirements 2 – 3 pages in length (excluding the cover page, abstract, and reference list)
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